Now that you have startup your own company. What’s next? Marketing of course.
Marketing is all about ensuring that your products/services meet the needs of clients/customers. If done successfully it will ensure that selling will be easy and buying from you will be a pleasure.
A good place to start is with your product or service and ask yourself the following questions?
- Is there a market need for this product? If so how big is the market?
- Who else is offering the product?
- Can I sell it in sufficient volume and at a price that will give me a profit?
Product/Service
- What is the product/service; what is special about it, how is it different?
- How am I going to tell people about my product/service?
- Internet/email marketing.
- Direct Sales
- High Street presence
- Website
- Using distributors
- Direct Mail
- Cold calling
- Personal Networking.
Pricing
3. How much should I sell it for?
- Calculate using price purchased at plus profit needed
- Determine a market price
- Ensure b exceeds a
- Consider demand effect on price.
Promotion
4. What will I do to launch it on my chosen market?
Remember that when a business if first launched the most important single item is sales. Without sales the business cannot survive but there must be some profit and there must be cashflow to ensure the sustainability of the business.
For further information about starting a business go to: http://www.sba.gov/content/follow-these-steps-starting-business
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